Advertising your product through DRTV is a great way to get customers. However, if you have a subpar infomercial that is aired on television that won’t bring in customers. What will bring in customers is an excellent infomercial that has a producer who knows how to target your market sector. It’s not just about having a producer experienced with DRTV either. It’s about having a producer experienced with DRTV in the specific market and demographic you are trying to target. No matter how amazing and life changing your product is if you don’t have the right DRTV producer you may not realize the level of success your product deserves.
In fact, it may seem extreme and many companies new to DRTV don’t give it as much importance as they should, nevertheless, the right DRTV producer may result in the success of your product and the wrong producer could result in its failure. The importance of hiring the right producer with significant experience in your niche market and demographic cannot be stressed enough.
Keep in mind when searching for a DRTV producer that you aren’t looking for someone who can sell your product to you or woo you on its amazing features. You are looking for a producer who can do that for the general public. Don’t allow a producer to manipulate you into thinking they can do the job. Instead, do some research into their past work, talk to past clients, and find out whether they can really do the job.
Another thing to keep in mind is the DRTV producer will be paid the same regardless of whether the infomercial is successful or not. Most producers charge a flat rate so they are going to get paid the same no matter how the infomercial turns out. As a result, you want to focus on finding a producer who knows how to make your product successful in the DRTV format.
Things to Think About
Other things to think about when it comes to your DRTV infomercial include your budget and schedule. These things may seem unrelated to your search for a DRTV producer, but they are actually intertwined. You can only stay on budget and on schedule if you have a producer who is organized, focused, and determined to stay on schedule and budget. These are all things that should be taken into consideration when searching for a DRTV producer.
To learn more about direct response television advertising, media, and DRTV, visit DRTV Agency A. Eicoff & Co.